Franchise Authority Nigel Mayne on the Successful Franchisee

What makes a small business franchise succeed where many other small business ventures fail?

That is a question that we as brokers/consultants are often asked.  The main contributors to a successful franchise are the selection of the right investment opportunity combined with the passion and dedication of an entrepreneurial owner and the ongoing advice and support from the proven, established franchisor.

The importance of the right investment choice can’t be overstated as a contributor to success.  There are many business opportunities competing for the new investor, creating a bewildering volume of options to be sifted through and evaluated in both the established and developing franchise markets.  These options can include risky business opportunities as well as scams and frauds, although those are easy to weed out when viewed with a little skepticism.  Beware the promises of phantom riches, the limited offers and bold guarantees, and the thinly disguised pyramid schemes promoted over the internet, in mailbox drops and through email marketing, anywhere the legitimate opportunities are to be found.

In general, we can divide the many attractive franchises marketed today into two main categories: those in the retail sector and those in service industries.  Retail franchises include everything from large full retail brick and mortar stores to boutiques and ecommerce operations.  Service franchises can be in a specialist niche, can cater to a local community need, can be mobile, located at home or require a shop front.  The franchise comes in a variety of industries and models to provide the right match for any investor. 

The franchise model provides an additional benefit over other small business opportunities in any market. This resilient business model is a major contributor to investor success as it is aided by rules and statutes that lessen areas for dispute between the parties and that could erode the success of the franchise and that act as a hedge against the destructive risks of commercial fraud.

MatchPoint Franchise Consulting Network was founded in 2006 with a mission of helping companies expand their franchise networks and improve their systems.  Advice is offered freely to franchise buyers on the website and by MatchPoint consultants in the field and can be vital to the buyer in making a better, more prudent, buying decision.  The advice offered by our consultants does not make us lawyers; it is there to help the investor with a high quality due diligence process.  It is an effective hedge against the misrepresentation and fraud sometimes propagated by less than reputable business opportunity marketers.

MatchPoint consultants know the red flags of fraud in the investment field.   It takes the very few promoters who practice investment fraud to taint the dream of the franchisee and their family.  That`s where the independent advice of an expert franchising consultant is invaluable.